Y.E.SResultsConsultationMarketing DepartmentPortfolio
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We turn your marketing

into a revenue machine

We turn your

marketing

into a revenue

machine

Helping manufacturers scale from $2M to $10M in one year with a complete Y.E.S. marketing system.
Get more profit

Our clients

Marketing should bring you sales.

Is yours?

Our website looks fine

— but it doesn't bring in sales

Everyone’s talking about AI and automation

— I want to automate everything, too

We’re spending on ads

— but not sure what’s working

Competitors keep growing

— we’re stuck

Our marketing team feels useless

They complain a lot but rarely bring fresh ideas.

If this sounds familiar, you’re not alone

— and you’re losing money every month.

— and you’re losing

money every month.

From calm

to chaos.

we flood your pipeline

with leads

— boosting incoming traffic by 2 to 15 times in the first few months using the Y.E.S. marketing system.
Competitive Analysis
Brand Positioning
Business Naming
Unique Logos & Visual Identity
Brand Guidelines & Corporate Style
Market Research & Consumer Insights
Marketing Strategy Development
Actionable Marketing Plans
Content Strategy & Content Marketing
Reputation & Brand Management
Brand Guidelines & Corporate Style
Social Media Marketing
Google Ads & Local SEO Optimization
Presence on Local Platforms & Directories
Public Relations (PR) & Media Outreach
Search Engine Optimization (SEO)
Brand Guidelines & Corporate Style
Market Research & Consumer Insights
Website Design & Development
Paid Media & Promotion Campaigns
In-House Marketing Department Setup
Marketing Tools & Automation Systems
Marketing Tools & Automation Systems

Y.E.S
marketing
system

Escalator Marketing Group

Real growth. Real results.
Built for manufacturers.

Maksim
JMD Global LLC
Watch video feedback
Elena Turgeneva
Bureau Of Accounting Competences
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Anton Alyamovsky
Smart Solutions
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Maxim
Clever
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Dmitry Gumnov
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Alexander Koshik
Kosh Merch
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Alexandra Savitskaya
ALK Abello
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The main thing is that we take responsibility

The main thing is that we take

responsibility

The main thing is

that we take

responsibility

for the sales of your goods and services.

We conduct analytics and identify why there are few orders. In 99% of cases, we find the problem and solve it. As a result, you get an
automated business that BRINGS IN MORE MONEY.
Since 2018, we have successfully implementing 69 digital marketing tools for our partners, and we already have more than 300 of them.
2 minutes. No fluff.
Just the real story behind Escalator — and how we help manufacturing and e-commerce companies turn marketing into a growth engine.

Our partners

Free Marketing
Consultation

Not sure which marketing tool is right for your business?
 Schedule a free 30-minute call — no sales talk, just practical advice you can use right away.

Maria Grineva  — Founder & Marketing Strategist

12 years in marketing, built a successful corporate career (Medtronic, Coloplast)
Founder of Escalator  (30 employees, Forbes clients)
Author of “Marketing Department in 4 Months”. 300+ projects, 30+ teams built, clients scaled up to 3x
Contributor to Forbes-BBS. MBA marketing instructor
Reach out to Maria
Marketing Department in 6-8 Months™
Your Sales-Aligned Marketing System — Built, Launched, and Working:
A high-performing marketing department
A clear system that brings in leads and drives sales
No more guesswork, no more hiring struggles — just results
See how the Program works
4 months, 16 live sessions
A clear strategy tied to your sales goals
Strong marketing talent hired and onboarded (if needed)
All key metrics, dashboards, and tracking set up
Working funnels, content structure, and campaigns
Plug-and-play templates, formulas, and support
Personal support from Maria Grineva
Portfolio
($5M+ annual revenue)
Remkrep — Leading Fastener & Tool Distributor
2× increase in marketing-generated leads
Maintained stable CAC and lead quality
Launched multichannel campaigns showing early ROI-positive performance
Created a long-term marketing growth roadmap
Initiated cross-department collaboration between marketing and sales
Read more
$1.3M+ annual revenue
ROSTUM Academy — Leading Private Education Network
+15% revenue growth: from $1M to $1.3M
+133% enrollments in preschool programs
+116% enrollments in extracurricular courses
+110% enrollments in the core K-12 program
25% of leads originated from the newly launched website (vs. 10% in previous year)
5% of leads came from newly established social media and messenger campaigns
Read more
($5M+ annual revenue)
GreenFab
— Modular Home Manufacturer
Successfully transitioned from distributor to full-scale manufacturer with own production
Created a scalable marketing system with predictable lead flow
Increased brand visibility and credibility in a highly competitive market
Optimized advertising spend, focusing only on high-performing channels
Maintained lead generation stability despite overall market downturn
Read more
$10M+ annual revenue
FREY Group — Chemical Products Manufacturer & Distributor
Built a fully operational marketing department with measurable performance structure
Created a unified digital brand ecosystem: websites, catalogs, brand books, and social media presence
Achieved a +60% revenue growth by the end of 2024
Generated 50+ B2B leads per month after first ad campaigns
Developed a new brand from scratch — now live across channels
Read more
$1M+ annual revenue
Dmitry Salmin — Founder of Engineering Plumbing Companies - Retail, B2B, Services
Marketing shifted from ad-hoc execution to strategic business function
Created a dedicated marketing team where none existed before
Improved cross-functional collaboration between marketing and sales/service departments
Increased the confidence and capability of internal marketing personnel
Positioned the company to pursue market leadership across all divisions
Read more
$8M+ annual revenue
JMD Global — Florida-Based Manufacturer & Distributor. Interior & Exterior Doors, Millwork
1,000+ new inbound leads from online sources
$8 average CPL (Cost Per Lead)
10% lead-to-appointment conversion rate
Strong momentum in sales pipeline growth
Read more

We’ll Help You Grow

Not sure which marketing tool is right for your business?

Schedule a free 30-minute call — no sales talk, just practical advice you can use right away.
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Remkrep — Leading Fastener & Tool Distributor
CHALLENGE
Despite a strong position in the market, Remkrep lacked a structured marketing function and faced stagnation in lead growth. The company’s owner struggled to scale client acquisition efforts and had no clear KPI system or marketing roadmap.
SOLUTION
Through a 4-month engagement in the “Marketing Department in 4 months” program led by Mariia Grineva, the company:
Defined clear marketing KPIs and reporting processes
Aligned marketing, sales, and procurement teams
Conducted full market, competitor, and audience analysis
Onboarded specialized contractors for paid ads, SEO, email, and WA channels
Designed and launched a full-funnel strategy focused on new lead generation
Organized the first internal strategy session to roll out the marketing vision
RESULTS
2× increase in marketing-generated leads
Maintained stable CAC and lead quality
Launched multichannel campaigns showing early ROI-positive performance
Created a long-term marketing growth roadmap
Initiated cross-department collaboration between marketing and sales
Testimonial
“Mariia’s strategic and structured approach completely changed the way we view marketing. In just 4 months, we doubled our leads and finally built a system we can scale. Her contribution was transformative.”
— Rail Mukhotdinov, CEO, Remkrep
ROSTUM Academy — Leading Private Education Network
CHALLENGE
ROSTUM Academy, private educational network, was preparing for its biggest enrollment campaign for Fall 2023. The brand lacked a unified marketing department, had an outdated digital presence, and previously failed in rebranding attempts. With six campuses and over 2,000 students annually, the organization needed a marketing transformation — fast.
SOLUTION
Through the “Marketing Department in 4 Months” program led by Mariia Grineva, ROSTUM Academy:
Successfully launched a full rebranding, including a new brand book and website
Conducted in-depth market and competitor analysis to identify scaling potential
Aligned leadership, marketing, and sales teams with a shared operational plan
Developed segmented marketing plans for each educational product
Set up weekly performance reviews to optimize campaigns in real time
Created and launched new acquisition channels via social media, messengers, and digital advertising
Implemented a system for data-driven tracking and budget optimization
RESULTS
+15% revenue growth: from $1M to $1.3M
+133% enrollments in preschool programs
+116% enrollments in extracurricular courses
+110% enrollments in the core K-12 program
25% of leads originated from the newly launched website (vs. 10% in previous year)
5% of leads came from newly established social media and messenger campaigns
Built long-term plans for 2024–2025 with a foundation for geographic expansion
Testimonial
“Mariia’s program helped us reimagine marketing as a scalable growth engine. In just four months, we achieved our most ambitious enrollment targets ever. More importantly, we now have the tools and structure to grow confidently year after year.”
— Alex Mukhin, Chairman of the Board, ROSTUM Group
GreenFab
— Modular Home Manufacturer
CHALLENGE
GreenFab was undergoing a major transformation — from a distributor of prefab homes to a full-cycle manufacturer with its own production facilities. To succeed in this pivot, the leadership recognized the urgent need to build a high-performing, data-driven marketing team from scratch. The company lacked positioning, brand clarity, and an operational marketing system.
SOLUTION
In collaboration with Maria Grineva through her “Marketing Department in 4 Months” program, GreenFab:
Built a marketing team from zero: hired and coached a brand manager and digital marketer, later shifting toward content marketing for greater long-term impact.
Conducted in-depth market research: analyzed audience segments and competitors, which informed a new brand platform and unique positioning.
Created and launched the GreenFab brand: developed mission, values, visual identity, new website, commercial materials, photoshoots, and presentations.
Implemented a system-driven marketing approach: introduced KPIs, budgets, channel strategies, lead-gen reporting, and data-based decision-making.
Tested and optimized 10+ acquisition funnels: from real estate classifieds to SEO, email, and chatbots. SEO was identified as the most effective and scalable channel.
Built a strong content engine: launched expert blog posts, video scripts, structured content plans, and started engaging audiences through value-based messaging.
RESULTS
Successfully transitioned from distributor to full-scale manufacturer with own production
Created a scalable marketing system with predictable lead flow
Increased brand visibility and credibility in a highly competitive market
Optimized advertising spend, focusing only on high-performing channels
Maintained lead generation stability despite overall market downturn
Testimonial
“This wasn’t just marketing support — it was strategic partnership. Maria helped us rethink the entire approach, build a real system, and enter the market with confidence as a new brand. Even in a tough economy, we’ve continued to grow and generate quality leads.”
— Ruslan Sadlovsky, CEO, GreenFab
FREY Group — Chemical Products Manufacturer & Distributor
CHALLENGE
FREY Group, an exclusive distributor and in-house producer of car care and household chemical brands such as PLACK and ReMarco, needed to transform marketing from a founder-driven task into a scalable, high-performing business function. The company had no team, no structure, no digital presence, and no brand consistency across its portfolio. The owner handled all branding and promo activities personally.
SOLUTION
Through Mariia Grineva’s “Marketing Department in 4 Months” program, FREY Group underwent a full-stack marketing transformation:
Built a full in-house marketing team: brand manager, content marketers, product specialist, designer, and assistant, all with clear roles, KPIs, and motivation systems
Conducted brand-specific research: 120+ respondents, in-store interviews, competitor and trend analysis
Created brand platforms and visual identities: brand books, positioning, messaging, packaging, websites
Launched branded websites, catalogs, and social channels for each product line
Tested and optimized 10+ acquisition funnels: from real estate classifieds to SEO, email, and chatbots. SEO was identified as the most effective and scalable channel.
Structured and cleaned product data: SKU database, professional photography, and unified specs in ERP
Designed and executed omnichannel content marketing strategy
Built an industry community “Iron Bolt” to engage and educate B2B audiences
Ran influencer and UGC campaigns, launched paid ads (Yandex, SEO, VK), tracked performance
Integrated with sales, marketplaces, and customer service for smooth cross-team operations
Initiated 10+ regional trade marketing campaigns with dealers and retail partners
Launched email campaigns, POS-materials, and site audits for 100+ distribution clients
Created and launched a new household chemical brand from concept to digital roll-out
Developed and implemented internal product training for the sales team and partners — with presentations, demos, and a testing system
RESULTS
Built a fully operational marketing department with measurable performance structure
Created a unified digital brand ecosystem: websites, catalogs, brand books, and social media presence
Achieved a +60% revenue growth by the end of 2024
Generated 50+ B2B leads per month after first ad campaigns
Developed a new brand from scratch — now live across channels
Streamlined collaboration with over 100 distribution partners
Delegated marketing from the founder to a capable in-house team
Embedded strategic thinking and performance culture within the marketing function
Testimonial
“This wasn’t just about building a team — it was about making marketing a strategic pillar of the business. Maria’s system, structure, and commitment helped us go from chaos to clarity, from manual branding to a self-running department. We highly recommend her program to any company serious about growth.”
— FREY Group Leadership Team
Dmitry Salmin — Founder of Engineering Plumbing Companies - Retail, B2B, Services
CHALLENGE
The group of companies led by Dmitry Salmin operates across retail, wholesale, and service divisions in the engineering plumbing industry. While business was growing, marketing remained fragmented and executional — mostly focused on ads rather than strategy. The founder’s long-standing vision was to build a strong, systematic marketing department deeply integrated into all business processes.
SOLUTION
After exploring multiple options, Dmitry enrolled his in-house marketer into Mariia Grineva’s “Marketing Department in 4 Months” program — a strategic education and implementation framework. Though initially skeptical, trusted feedback from fellow business owners helped validate the decision.
‍
Through the program:
A full marketing department was built from scratch, aligned with business structure
The in-house marketer (previously focused on ads) developed strategic marketing competencies
Marketing became embedded into operations across retail, wholesale, and service units
The team began making data-informed decisions, not just reacting to trends
Theory, practical tasks, peer discussions, and feedback cycles accelerated learning and application
The founder and team now continue working with Mariia to further evolve their marketing model
RESULTS
Marketing shifted from ad-hoc execution to strategic business function
Created a dedicated marketing team where none existed before
Improved cross-functional collaboration between marketing and sales/service departments
Increased the confidence and capability of internal marketing personnel
Positioned the company to pursue market leadership across all divisions
Testimonial
“Mariia’s program was one of the most valuable investments we’ve made. It gave us not just knowledge, but structure, tools, and strategic clarity. We finally built the kind of marketing department I’d envisioned for years — one that drives real business impact.”
— Dmitry Salmin, Founder
JMD Global — Florida-Based Manufacturer & Distributor. Interior & Exterior Doors, Millwork
CHALLENGE
JMD Global had built a strong reputation in B2B through word-of-mouth and existing networks. However, the company had no digital B2C presence, no lead generation engine, no paid traffic, and no CRM in place — all of which limited their scalability and customer acquisition capabilities.
SOLUTION
JMD partnered with the Escalator Marketing Group to build and activate a full-funnel digital strategy from the ground up. The Escalator team delivered:
A high-converting landing page, designed for lead generation
Launch of targeted ad campaigns on Google, Facebook, and Instagram
Setup and optimization of Google Business Profile to capture local search traffic
Funnel development and performance tracking systems
RESULTS
1,000+ new inbound leads from online sources
$8 average CPL (Cost Per Lead)
10% lead-to-appointment conversion rate
Strong momentum in sales pipeline growth
Impact
With a scalable digital foundation now in place, JMD Global is well-positioned to expand its customer base and dominate the local market.
Testimonial
“Escalator didn’t just run ads — they brought strategy, structure, and clarity. This partnership gave us the tools to generate real growth, and now we’re scaling with confidence.”
— JMD Global Team

We’ll Help You Grow

Not sure which marketing tool is right for your business? 
Schedule a free 30-minute call — no sales talk, just practical advice you can use right away.
Your message has been sent successfully!
We will write to you as soon as possible
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